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EXCLUSIVE: Meet The Real Owners Of Ciroc And How They Recruited P Diddy. -- Details Inside Exclusive — Ciroc was launched In 2003 by a British alcoholic beverages company based in London called Diageo. Diageo’s brands include Smirnoff, Johnnie Walker, Baileys, Crown Royal, Tanqueray, Guinness and many more. As of December 2011, Diageo was ranked 12th-largest company on the London Stock Exchange.


Diageo was formed in 1997 from the merger of Guinness and Grand Metropolitan. Diageo Also owned Pillsbury and Burger King before selling them both. In late 2007, Diageo inked a marketing deal with Sean “P Diddy” Combs, to push Ciroc an “ultra premium” vodka. According to The Financial Times, Combs gets a 50-50 split of the profits on Ciroc sales.


P Diddy helped brand Cîroc and increased its revenues 131 percent in the US. P Diddy became more than a frontman for Ciroc. In exchange for a 50-50 split of the profits on Ciroc sales, he developed the branding and positioning for the vodka.


In the first six months of 2007, before Diddy signed on, Diageo sold 60,000 cases of Ciroc. The following year, sales grew to approximately 169,000. In the full year ended June 2009, volume spiked to 400,000 cases. Sales rose another 48 per cent in fiscal 2010, according to Diageo’s earnings statements P Diddy receives a double-digit millions annually as a share of profits. Sales of the spirit spiked 122% last year in the wake of strong demand for new flavor Ciroc Peach. P Diddy is entitled to a nine-figure chunk of cash if the flavor Ciroc Peach is ever sold.

Last month Diddy snaps photos of himself and his helicopter landing on the rooftop of Diageo Norwalk’s office building. That’s Big!! — Futuristic Blogger






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Comment by The Staff on August 16, 2012 at 1:26pm

Diddy Doing it Big, But the Company Diageo is doing it much much bigger.

Comment by kiki on August 16, 2012 at 1:26pm

bussiness man ballin i wish they recruit me as sales person 

Comment by The Staff on August 16, 2012 at 1:27pm

They were smart by recruiting diddy for that particular brand.
Since he signed the marketing deal with Ciroc, there profits increased 131%

Comment by The Staff on August 16, 2012 at 1:29pm

If they ever sell Ciroc Peach, Diddy will get a nine-figure Check!!

Comment by The Staff on August 16, 2012 at 1:43pm

So for anybody who don't know, Diddy Do not own Ciroc. He only sign a marketing deal with the Vodka company. 50/50 split of the profits if you push the brand.

Comment by Telj1thatdude! on August 16, 2012 at 1:49pm

This is one of the best and profitable marketing deal EVER!!!!

Comment by Kodey Cornell Baker on August 16, 2012 at 2:27pm


Comment by DADDYMACK on August 16, 2012 at 2:43pm

BIG PIMPIN!!!!!!!!!!!!!!
your landing on the roof to give report???
Now thats MAJOR!!!!!!!!!!!

Comment by DADDYMACK on August 16, 2012 at 2:48pm

Shoutout P. Diddy & The FAm who you no do it better, ..........LMAO just that verse alone off of the victory record with BIggie got me hype:) But its very inspiring to see blackmen of power make it to the top and then spread love to his people, the brooklyn way.
Diddy dun got on and fed a lot of mutha fuggaz fuggin wiff ciroc...!!!
Say what you want about him, call him what you want!
HE"S RICH!!!!!!!!!!!!!!!!!!

Comment by DADDYMACK on August 16, 2012 at 2:48pm

Dope Blogpost @ Futuristic Blogger!!!!!!


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